How do raters evaluate the relevance of keywords used in a webpage?

The evaluation of the relevance of keywords used in a webpage primarily involves determining whether those keywords align with user queries. This alignment is crucial because the main purpose of keywords is to connect users’ search intents with the content provided on a webpage. When keywords accurately reflect what users are searching for, it indicates that the content is more likely to meet user needs and satisfy their search intent.

Raters look for this relevance in order to assess the overall quality and usefulness of the webpage for the intended audience. It’s not just about the presence of keywords; it’s about their contextual fit and how well they answer the questions or fulfill the needs of users based on what they are searching for. This process ultimately informs the user experience and ensures that users find the most appropriate and helpful results for their queries.