How should raters assess the mobile-friendliness of a website?

Assessing the mobile-friendliness of a website involves examining its design, usability, and performance specifically on mobile devices. This assessment is crucial because a mobile-friendly site must be easy to navigate, visually appealing, and function well on smaller screens. The design should adapt to different screen sizes, ensuring that text is readable without zooming, buttons are easily clickable, and images are appropriately scaled.

Usability encompasses how intuitive and user-friendly the website is for mobile users, which includes simplified navigation, accessible menus, and a clear layout. Performance is measured through loading times, responsiveness, and how well the site handles mobile features such as touch gestures or location-based services.

Understanding this makes it clear why the other options do not adequately capture the essence of mobile-friendliness. Evaluating loading speed on desktop versions is irrelevant as it does not reflect how well a site operates on mobile devices. Analyzing the content amount on a homepage does not necessarily indicate mobile compatibility; a mobile site may perform well with minimal content. Lastly, confirming the presence of a mobile app does not assess the website itself, as it is possible for a website to be mobile-friendly even without a dedicated app.