In the context of search queries, how is “informational content” defined?

Informational content is defined as material specifically created to provide users with answers, insights, or valuable information about a particular topic. This type of content seeks to educate or enlighten the user without any ulterior motives, such as selling a product or pushing a service. By focusing on user needs for knowledge and understanding, this content addresses questions and delivers valuable insights that enhance the user's experience.

In contrast, options that center on selling products or entertaining with stories do not meet the criteria for informational content. Content designed solely for SEO purposes also diverges from this definition, as it may prioritize optimization techniques over delivering genuine information. This understanding highlights the importance of creating content that prioritizes user inquiries and knowledge acquisition.