Under what circumstances would a page be rated as “needs improvement”?

A page would be rated as "needs improvement" when it contains useful information but has significant flaws in usability or content quality. This approach acknowledges that while the content may have merit and offer value to users, the presence of critical issues—such as difficult navigation, unclear layout, or poor writing—hinders the overall user experience and diminishes the effectiveness of the information presented.

This rating reflects a more nuanced understanding of quality, in which both content and usability are essential for a positive user experience. Even good content can fail to meet user needs if it is hard to access or comprehend, warranting a "needs improvement" rating instead of a higher evaluation. Factors like clarity, organization, and accessibility all play a crucial role in how content is received, making this assessment a balanced evaluation of the page's strengths and weaknesses.