What action is advisable when an interstitial page redirects the user?

When an interstitial page redirects a user, ensuring there is a path back to the previous page is crucial for maintaining a positive user experience. Users typically expect to have control over their navigation, and a clear way to return can reduce frustration, especially if the interstitial page does not provide the content they were hoping to access.

By allowing users to return, you are respecting their intent and providing a navigational safety net, which can enhance overall user satisfaction. This is particularly important in contexts where users might feel misled or trapped by aggressive advertising or redirection practices.

The other options do not adequately address user experience concerns. Simply allowing the redirect without any consequence ignores the potential for user frustration, while reinforcing the ad's message might further alienate the user if they feel they have been misled. Categorizing it as a standard exit does not acknowledge the need for a user-friendly experience. Hence, providing a clear pathway back respects user agency and enhances their navigation experience.