What could be seen as a sign of low E-A-T in online content?

A sign of low E-A-T, which stands for Expertise, Authoritativeness, and Trustworthiness, is indeed the lack of author credentials and poor site reputation. E-A-T is particularly important for content that can significantly impact a person's health, finances, or safety, such as medical advice or financial guidance.

When content lacks clear author credentials, it raises doubts about the expertise of the individual creating the material. If users cannot see the qualifications or background of the author, they may question the reliability of the information provided. Furthermore, a site with a poor reputation might suffer from negative reviews or a lack of trust from its audience, further diminishing its perceived authority and trustworthiness.

When sites include author bios, qualifications, and a strong reputation, they enhance their E-A-T and subsequently, the likelihood of consumers trusting their information. Other options, such as high engagement or rich visuals, are typically associated with effective content but do not inherently signify expertise or trustworthiness on their own. Regular updates to content can improve relevance but do not directly address the credibility or authority of that content.