What does a landing page (LP) refer to in mobile searches?

A landing page (LP) in mobile searches refers to the specific page that users are directed to after clicking on a link in the result block. This is typically a standalone webpage designed to capture the visitor's attention and encourage them to take a specific action, such as making a purchase, signing up for a newsletter, or accessing more information. It is crucial for the landing page to be relevant to the user's search intent and to provide a seamless user experience, particularly on mobile devices where screen space is limited.

This concept plays a significant role in digital marketing and search engine optimization, as a well-designed landing page can significantly influence conversion rates. By optimizing the content and layout of the landing page, businesses aim to ensure it effectively meets the needs and expectations of users who click on their links.