What does E-A-T stand for in web content quality evaluation?

E-A-T stands for Expertise, Authoritativeness, and Trustworthiness. This concept is central to evaluating the quality of web content, as it helps assess how well a website or piece of content meets the needs of users and adheres to standards set by search engine algorithms.

Expertise refers to the knowledge and skill level of the content creator regarding the topic at hand. For instance, medical articles should ideally be written or reviewed by qualified healthcare professionals to ensure accurate and responsible information.

Authoritativeness involves the recognition of the content creator or the website as a credible source in its field. A website that is widely cited by other authoritative sources is typically considered to be more authoritative.

Trustworthiness relates to the reliability and integrity of the content as well as the website itself. Users are more likely to trust content that is transparent, secure (e.g., using HTTPS), and that respects user safety and privacy.

These three components work together to influence how content is perceived by both users and search engine evaluators, ultimately impacting its search ranking and overall reach.