What does “freshness” of content mean in search quality terms?

In search quality terms, "freshness" of content refers to the update rate of the content. This concept is particularly important in contexts where current and timely information is critical, such as news articles, blogs, or any topic that evolves rapidly. The more frequently content is updated with new information, insights, or features, the fresher it is considered to be.

Freshness impacts how search engines rank content; regularly updated content is likely to be deemed more relevant to users searching for up-to-date information. As a result, search engines may prioritize fresh content over older, static pages when returning search results. As freshness is closely tied to the relevance and accuracy of information provided, it becomes a crucial factor in assessing the quality of a webpage, especially for time-sensitive topics.