What does SERP stand for in the context of searching online?

In the context of searching online, SERP stands for Search Engine Results Page. This term refers to the page that appears after a user inputs a query into a search engine. The SERP is crucial for understanding how search engines function and how they provide information to users.

The content of a SERP can include a variety of elements such as organic search results, paid advertisements, featured snippets, knowledge panels, images, and more. This diversity of results is designed to provide users with relevant options based on their queries.

Understanding the nature of SERPs is essential for anyone interested in digital marketing, SEO, or user experience design, as it directly impacts how users find and interact with information online.