What factors might indicate a page's classification as "low E-A-T"?

The classification of a page as "low E-A-T" is fundamentally linked to the concepts of Expertise, Authoritativeness, and Trustworthiness. When considering the factors leading to a "low E-A-T" rating, a lack of author credentials directly undermines the perceived expertise of the content, as readers expect to see qualifications or backgrounds that validate the author’s authority on a subject.

Moreover, a poor reputation—whether due to negative reviews, user complaints, or a history of disseminating misleading information—further diminishes trustworthiness. Questionable information on the page can also contribute significantly to low E-A-T, as it raises doubts about the accuracy and reliability of the content being presented. Thus, these three factors collectively create an environment where the page fails to establish the necessary level of credibility required for high E-A-T, leading to its classification as low E-A-T.

This understanding is essential, as factors like high traffic rates and user engagement often correlate with high E-A-T rather than low, emphasizing the importance of the content quality over mere popularity. Similarly, while sponsored content and multimedia elements might enhance engagement or aesthetic appeal, they do not inherently affect E-A-T ratings unless they reflect credibility issues.