What is a potential consequence of high clickbait usage on a platform?

High clickbait usage can lead to decreased content quality and value on a platform. This occurs because clickbait often prioritizes catchy headlines and superficial engagement over delivering meaningful, relevant, and substantive content. As a result, users may encounter articles or videos that do not live up to their initial promise, leading to frustration and dissatisfaction.

When users consistently experience misleading or low-quality content, their trust in the platform diminishes. This declining trust can ultimately lead to reduced user engagement, higher bounce rates, and an overall negative perception of the platform's content offerings. Over time, this can result in a less informative and enriching environment for users, thereby impacting the platform's reputation and ability to retain its audience.

Thus, the implications of clickbait extend beyond individual pieces of content, affecting the ecosystem of information quality and user experience on the platform as a whole.