What should be considered if the main purpose of a page is unclear?

When the main purpose of a page is unclear, assessing whether the content meets user needs effectively is crucial. This approach ensures that the evaluator looks beyond just the apparent surface issues and digs deeper into how well the content fulfills the requirements or expectations of the users. Understanding user needs involves examining the relevance, usability, and overall quality of the content, which ultimately helps in determining if the page serves its intended purpose successfully.

This strategy not only sheds light on the effectiveness of the content but also helps identify gaps or areas for improvement. By focusing on user needs, raters can give more comprehensive feedback about the page's purpose and guide creators toward enhancing the clarity and functionality of the page.

Other options suggested, such as evaluating the site's historical data or concentrating solely on design elements, don’t directly address the lack of clarity in purpose. Similarly, ignoring the issue would prevent any constructive evaluation of how the page could better serve its audience.