Which factor is essential for a website to achieve a high-quality rating?

A high-quality rating for a website is heavily influenced by the concept of E-A-T, which stands for Expertise, Authoritativeness, and Trustworthiness. These elements are critical because they assess the credibility and reliability of the content provided on the site.

When content creators demonstrate a high level of expertise in their respective fields, it builds trust among users, ensuring that the information is not only accurate but also valuable and relevant. Authoritativeness reflects the established reputation of the creator or the website within its niche, while trustworthiness encompasses the site's integrity and safety, which are paramount for users engaging with the content.

By focusing on E-A-T, websites can ensure they are not only attracting visitors but also providing them with quality content that meets their needs, which is essential for achieving a high-quality rating. This contrasts with options that emphasize engagement through ads, increased page views, or minimal multimedia use, which do not directly contribute to the core quality assessment based on E-A-T.