Why is clickbait often criticized?

Clickbait is often criticized primarily because it can mislead audiences while seeking traffic. This type of content typically uses sensationalized or exaggerated headlines to attract clicks, often delivering content that does not live up to the expectations set by the title. The focus is mainly on driving traffic rather than providing valuable or accurate information. As a result, readers may feel deceived when the actual content fails to align with the promises made in the enticing headline. This practice can undermine trust between content creators and their audiences, leading to frustration and a feeling of exploitation.

Additionally, while some might argue that clickbait can generate interest, the deceptive nature of the tactics used detracts from genuine engagement with content. Rather than fostering a loyal community or enhancing the quality of information presented, clickbait often prioritizes short-term metrics over long-term value creation.