Why is understanding the target audience essential in quality rating?

Understanding the target audience is essential in quality rating because it directly influences how well content meets the needs and expectations of its users. When raters evaluate content, their assessment relies significantly on the alignment between the content provided and the specific desires and requirements of the audience it is intended for. If the content resonates well with the audience—addressing their interests, questions, or problems—this indicates a higher quality of the content.

Recognizing the characteristics of the target audience helps in determining whether the content is relevant, useful, and engaging for those users. When evaluating quality, a rater focuses not only on the accuracy and credibility of the information but also on how effectively the content connects with the target users, thus satisfying their needs and enhancing their user experience. The alignment of content with audience expectations is a core component in rating quality.